Case Studies

Peaked is your expert guide to the world’s most awe-inspiring mountains. Created by Drake Content, this platform speaks to skiers, snowboarders, hikers and anyone drawn to high-altitude adventure. But it is more than just storytelling. We combine editorial with social-first content and performance-driven campaigns, partnering directly with specialist travel agents to turn inspiration into action. Peaked bridges the gap between beautiful travel content and measurable ROI, proving that purpose-led storytelling and lead generation can go hand in hand.

Tourism Holdings Limited is behind some of the most recognisable campervan brands in Australia and New Zealand, including Apollo, Maui and Britz. For international travellers and locals alike, vanlife has become a rite of passage, and compelling content is key to inspiring the journey. As their go-to social content studio, we produce culturally relevant, trend-driven campaigns tailored for social platforms—helping these iconic brands stay front of mind for adventurers across the globe.

Tourism Central Australia is one of the country’s most culturally and geographically significant destinations, and we’re proud to play a role in its continued growth. We support the Red Centre with social creative strategy, Meta and Google campaign delivery, and hands-on workshops for local tourism operators seeking practical digital marketing skills. In just three months, we helped triple their return on ad spend and strengthen the region’s visibility with both domestic and international travellers.

New brand content, turbocharging local interstate revenue streams via targeted Meta campaigns, F&B offer creation, as well as supporting global search campaigns via Demand Plus, we did it all to help build one of the city’s quirkiest design hotels into an unforgettable destination that caught the attention of the Hilton Group and was eventually acquired in 2025.

One of Melbourne’s premier inner-city developers partnered with us to overhaul its digital marketing, organic social, and CRM integration to better support the sales team. Our creative-led campaigns across Google, Meta, and email helped launch one of Fitzroy’s most anticipated luxury residential projects. With a cost per lead averaging under $40 and a purpose-built content studio producing high-quality, optimised assets in real time, the project continues to generate qualified buyer interest and strong sales momentum in a competitive market.

For over four years, we’ve partnered with Captain Cook Cruises to supercharge their creative strategy across social media, above-the-line (ATL), below-the-line (BTL), and eCommerce channels. We manage end-to-end digital marketing to drive ticket sales for sightseeing cruises, dining experiences, and hospitality packages on Sydney Harbour—the world’s most beautiful harbour.

RedZed Lending Solutions is a leader in self-employed residential and commercial mortgage lending. They partnered with Drake Content to gain clarity on the performance of their digital spend across Google, Facebook, and Instagram. By implementing multi-touch attribution and working closely with their internal sales and IT teams, we built a real-time Qualified Lead dashboard that connected media performance directly with CRM data. The result? More leads, better attribution, and greater confidence to scale investment in paid search and social.

Working alongside The Walshe Group and the Okinawa Convention and Visitor’s Bureau, Drake Content delivered a full suite of assets designed to change how Australians see Japan. In just five days on the ground, we produced more than 400 photographs, 13 minutes of b-roll, drone footage, and 10 video edits—crafted for both earned media coverage and evergreen tourism usage. Our editorial and creative focus positioned Okinawa as a compelling alternative to Hawaii, driving awareness through storytelling that blended cultural nuance with high-impact visuals.

Sealink Sydney, which includes Captain Cook Cruises, The Jackson, Starship Sydney, and Starship Aqua, engaged Drake Content to reignite their digital presence following COVID-19. Through fresh content production—across copy, photography, and video—plus community management on Facebook, Instagram, TikTok and LinkedIn, and full-funnel paid media (Meta, SEM, PPC), we drove millions in attributable ticket sales and over 2,000 qualified charter leads. We helped transform post-pandemic uncertainty into a strong, measurable rebound.

Right Angle Studio launched A Plus Hospitality Insights as a bold new digital magazine to champion Australia’s hospitality sector post-COVID. Drake Content was brought in to supercharge its reach—reimagining creative for Instagram, Facebook, and LinkedIn, and deploying Google Performance Max and Display campaigns to attract both industry professionals and curious readers. With just $4,000 in media spend, we delivered over 30,000 unique visitors in one month and drove more than 600 high-quality subscriber sign-ups from owners, operators, chefs and hospitality staff.