30K Uniques and 600 New Signups for A+ Insights
Right Angle Studio launched A Plus Hospitality Insights as a bold new digital magazine to champion Australia’s hospitality sector post-COVID. Drake Content was brought in to supercharge its reach—reimagining creative for Instagram, Facebook, and LinkedIn, and deploying Google Performance Max and Display campaigns to attract both industry professionals and curious readers. With just $4,000 in media spend, we delivered over 30,000 unique visitors in one month and drove more than 600 high-quality subscriber sign-ups from owners, operators, chefs and hospitality staff.
The Challenge
Despite compelling editorial and a clear purpose, A Plus was struggling to find its audience. The magazine needed to reach Australia’s hospitality community fast, and early digital efforts weren’t cutting through. Drake Content stepped in to build a social-first creative strategy, optimise paid search, and drive attention from both broad and niche audiences. It wasn’t just about traffic—it was about sparking momentum in a sector that desperately needed a new voice.
The Solution
The Result
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