UGC, Influencer & Creator Agency

UGC & Influencer Content That Convert

When a creator shows your product and says, “I actually use this and love it,” your audience listens. That’s the power of UGC and influencer content. It’s relatable, native, and trusted.

And when it’s done right? It drives results without feeling like an ad.

Why Does UGC & Influencer Content Work So Well?

Consumers are smart.

They skip the hard sell, but they pay attention to stories that feel human.

User-generated content and creator videos build trust and relatability. They’re perfect for platforms like TikTok, Instagram Reels, and even paid ads, because they blend in where your audience is already scrolling.

They work for top-of-funnel discovery, mid-funnel education, and bottom-funnel conversion.

You get brand storytelling that feels organic, but performs like paid.

How Creators Can Turn Into Conversion Engines For Your Brand

We don’t just hand over a brief and hope for the best.

Whether you’re selling a product or offering a service, we work closely with creators to make sure the story hits home.

For product-based brands, we direct creators to showcase real use, reactions, and results, the stuff that makes people stop scrolling.

For service-based brands, we help creators spotlight the value, experience, and transformation behind what you offer, so people not only see it, they get it.

From creative briefing to production oversight, we manage:

  • Creator partnerships and casting
  • Content planning and direction
  • Brand-safe messaging and compliance
  • Repurposing content for paid and organic use

The result? Relatable, platform-native content that builds trust, drives action, and fits seamlessly into your full-funnel strategy.

What's Our UGC & Influencer Engine Looks Like

We create content that feels natural, aligns with your brand, and speaks directly to your audience’s needs.

Creator Matchmaking

We align you with talent that fits your audience, across local, Chinese-speaking, Gen Z, foodie, or wellness niches.

UGC Campaign Strategy

From seeding programs to monthly themed content, we plan campaigns that stay fresh and on-brand.

Performance Creative

We turn top-performing UGC into ads that scale, with hooks, cuts, and edits designed to drive ROI.

Trust-Building, At Scale

Your customers want social proof. We make sure they see it, from people they trust.

Smart Cookies

Our team

We believe the inevitable future for most digital departments looks like a strong executive team of in-house generalists managing a handful of best-in-class specialists to fill in gaps as needed. This is our team.

Jeremy Drake
Founder
Maverick Syn
Digital Marketing Strategist
Alison Koh
Social & Content Marketing Strategist
Eliza Butcher
Social Content Producer
Andy Chau
Junior PPC & SEO Specialist
Khamsouk Souvanlasy
Senior Tech Lead
Mohammad Elayyan
Video Editor
Max Shchetinin
LinkedIn and B2B PPC specialist

FAQs

1. Do you source the creators for us?

Yes. We handpick creators who align with your niche, audience, and goals. No random matches, only content that connects.

2. Can you do this for service-based brands, not just products?

Definitely. We create UGC for experiences, venues, bookings, and not just products.

3. What platforms do you produce UGC for?

Primarily TikTok, Instagram, Facebook, and Little Red Book. All tailored to native trends, style, and scroll behavior.

Contact Us

Let's Talk!

The best way for us to get to know each other is over a strong IPA or coffee. We're based in the northern suburbs of Melbourne, where there are no shortage of either. But a video call is just fine to get us started.

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