OUR STORY
Drake Content was founded in 2017 by Jeremy Drake, an award-winning travel journalist, editor and strategist who saw a gap in the market for a nimble, results-driven content and performance agency built specifically for the travel, lifestyle, property, tourism and hospitality sector.
Drawing on his deep industry experience and editorial eye, Jeremy created an independent studio where beautiful storytelling, digital smarts and commercial outcomes could coexist.
Jeremy prides himself on building teams, finding talent and fostering the growth of young and talented content-focussed digital natives.
We are not just another bloated agency trying to solve every problem
Today, Drake Content is a full-service content and performance marketing agency working across social, search, strategy and storytelling. We help tourism boards, hotels, experience operators and destination marketers connect with their audiences through high-impact creative and high-converting campaigns. From Meta and Google advertising to always-on social content, SEO, influencer partnerships, AI-led optimisation, and video production , we act as a hands-on growth partner, not just another bloated or generic agency.
Our clients come to us for specialist expertise, transparent collaboration, and a team that genuinely loves the industry we serve. We’re not chasing awards. We’re chasing results that move the needle,a nd telling stories that make people want to pack their bags, buy that dinner package or book that hotel room.
Who we are
We are a unique blend of creative and performance marketer that roll up our sleeves, look at the data and achieve a strong ROI for our clients. ROI is at the heart of what we do. The digital economy is a knowledge economy, and people with unique digital skills can have a profound impact on your organisation.
Our Goals
We don't work for awards, we work to create beautiful, head-turning social content that can be turned into revenue for our clients. Because if your content is not generating you attributable revenue, why are you making it?
Satisfied Clients
We've worked with clients all over Australia (and the world) and we pride ourselves on delivering measurable results for our digital marketing campaigns or beautiful, social-first content for our video productions.dipiscing elit.
Advertising Spend
We've managed over a million dollars in advertising spend for our clients and focus on delivering on your objectives, whether that be ROAS or the aquisition of new emails or customers.
Video Projects
From high-end productions, right down to UGC social content, we're your creative production partner for the digital age. We don't just lead you down the path of a certain type of content if we don't think it will meet your digital marketing objectives.
Years of Experience
We've been doing this a long time, across four continents. We know trust can take some time to build, but hopefully this is enough to get us started on a journey together.
Our team
We believe the inevitable future for most digital departments looks like a strong executive team of in-house generalists managing a handful of best-in-class specialists to fill in gaps as needed. This is our team.
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Let's Talk!
The best way for us to get to know each other is over a strong IPA or coffee. We're based in the northern suburbs of Melbourne, where there are no shortage of either. But a video call is just fine to get us started.