Google Performance Max Agency
Unlock Google’s Full Power with PMax Ads That HELP YOU Scale
One campaign. Every Google channel. Maximize your reach and results with AI-powered ads that adapt and convert.
What are Performance Max Ads on Google and Why Should You Care?
Performance Max (PMax) is Google’s newest AI-driven campaign type that lets you advertise across Search, Display, YouTube, Gmail, Maps, and Discovery, all under one powerful strategy.
Why it matters for your business:
- Reach more customers across multiple Google channels
- Let Google’s AI learn and optimise for your goals
- Deliver dynamic ads based on user behavior & intent
- Ideal for lead generation, sales, and omnichannel campaigns
But PMax only works when it’s set up strategically.
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When is Performance Max Right for You?
PMax is powerful, but it’s not for every business. We recommend it if:
- You want to simplify your Google Ads into one high-impact campaign
- You have high-quality creatives (or want us to make them)
- You sell across multiple products or categories
- You have existing conversion data Google can learn from
- You want to scale reach beyond just search traffic
Here's Our Approach to Performance Max Campaigns
We don’t “set and forget.” Our PMax strategy combines the power of automation with hands-on human expertise to guide the AI, and get better results.
Clear Conversion Goals & Setup That Guides Google’s AI
Before we launch anything, we define your most valuable actions (sales, leads, calls, bookings). This helps Google's machine learning know what success looks like, and optimise for it.
Asset Groups Built for Engagement
Performance Max thrives on high-quality creative assets, and most campaigns fail here. We craft and test image, video, and text combinations that grab attention and drive action.
Creative Smart Audience Signals to Guide 'The Machine'
Although Performance Max uses automation, we still guide the machine with strong audience signals. That way, your campaign starts learning from the right people, not random guesses.
Constant Data Review & Strategic Tweaks
Performance Max hides a lot of data. We go beyond surface metrics and use custom reports and insights to understand what’s driving actual results, and where we can improve.
Why Work With Us for Your Performance Max Advertising?
We Combine Smart Automation with Human Strategy
Our team brings together creative, data, and paid media under one roof. So your PMax campaigns aren’t just automated, they’re intentional. We review performance weekly, make real-time improvements, and give you full visibility into what’s working and why. From content to targeting, every decision is guided by strategy, not guesswork.
Our team
We believe the inevitable future for most digital departments looks like a strong executive team of in-house generalists managing a handful of best-in-class specialists to fill in gaps as needed. This is our team.
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FAQs
PMax is Google’s all-in-one campaign that runs across Search, Display, YouTube, Gmail, and more. It’s best if you have clear goals, assets (images/videos), and want smart automation at scale.
Yes and no. Google uses automation to find the best audience, but we guide it using audience signals, creative structure, and conversion data to improve outcomes.
Both. We’ve used it to scale DTC brands with catalogue feeds and also drive high-quality leads for service-based businesses, especially when paired with strong landing pages and tracking.
Let's Talk!
The best way for us to get to know each other is over a strong IPA or coffee. We're based in the northern suburbs of Melbourne, where there are no shortage of either. But a video call is just fine to get us started.