Social-First Storytelling for Iconic Campervan Brands
Tourism Holdings Limited is behind some of the most recognisable campervan brands in Australia and New Zealand, including Apollo, Maui and Britz. For international travellers and locals alike, vanlife has become a rite of passage, and compelling content is key to inspiring the journey. As their go-to social content studio, we produce culturally relevant, trend-driven campaigns tailored for social platforms—helping these iconic brands stay front of mind for adventurers across the globe.
The Challenge
Apollo and Maui had no shortage of content—from tourism boards to influencers to b-roll libraries—but lacked the speed and cultural relevance to cut through. With slow internal processes and limited trend-tracking capabilities, they struggled to translate assets into high-performing social content. They needed a partner who could not only move fast, but think like the algorithm. That’s where we came in: creating scroll-stopping, trend-driven work that tapped directly into vanlife culture and consistently delivered the numbers.
The Solution
The Result
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