Tripling ROAS in Australia's Red Centre

Tourism Central Australia lacked a unified strategy across creative and performance marketing. With sporadic campaign execution and no clear link between content, media spend, and member outcomes, it was unclear how efforts were supporting either tourism operators or broader revenue goals. The question was: how do you serve your members while growing your own bottom line? Drake Content stepped in to align the region’s brand voice with a high-performance digital strategy—while also delivering hands-on workshops to empower local tourism operators to thrive in one of the world’s most remote destinations.