$1.5M+ Revenue and 2K+ Leads in 12 Months for Sealink Sydney
The Challenge
Emerging from lockdowns, staff shortages, and a disrupted market, Sealink Sydney faced the twin pressure of relaunching legacy brands and introducing new ones—including their luxury vessel, The Jackson, and newly acquired Starship Sydney. They needed fast-turnaround content, fully rebuilt social channels, and a marketing team that could stretch across departments and deliver results. Drake Content became that team—driving new revenue streams while helping the business regain its footing in a rapidly rebounding tourism and hospitality landscape.
The Solution
The Result
A new integrated digital marketing strategy and team
Alongside a dedicated in-house marketing and sales department, Drake Content assisted in driving the social and digital marketing strategy for Captain Cook Cruises, The Jackson and Starship Sydney.
A record number in attributable eComm revenue in just 12 months.
Through our fresh content production (copy, photograph & video), cross channel social community management (Facebook, Instagram, TikTok, LinkedIn), paid social campaigns and SEM PPC activity we drove millions in attributable ticket sales and 2,000 leads and enquires for private event charters.
We nurtured the older audience still inherently connected to the Captain Cook Cruises brand, while attracting a younger audience with fresh social content, offers, social and google retargeting and conversion tracking.
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Let's Talk!
The best way for us to get to know each other is over a strong IPA or coffee. We're based in the northern suburbs of Melbourne, where there are no shortage of either. But a video call is just fine to get us started.