Turbocharging Captain Cook Cruises' Growth Strategy

With a 55-year legacy and national brand awareness, Captain Cook Cruises didn’t need reinvention—it needed digital precision. The challenge was finding a team nimble enough to operate across every stage of the funnel, while also delivering at scale. From VIVID to NYE, seasonal surges required proactive planning and platform-native creative. Drake became their dedicated digital partner—boots on the ground for content, social, paid search, SEO and SEM—plugging directly into their national strategy and forecasting revenue growth through a performance-led approach.