Tourism Content Library Production for Okinawa Visitor Bureau
Working alongside The Walshe Group and the Okinawa Convention and Visitor’s Bureau, Drake Content delivered a full suite of assets designed to change how Australians see Japan. In just five days on the ground, we produced more than 400 photographs, 13 minutes of b-roll, drone footage, and 10 video edits—crafted for both earned media coverage and evergreen tourism usage. Our editorial and creative focus positioned Okinawa as a compelling alternative to Hawaii, driving awareness through storytelling that blended cultural nuance with high-impact visuals.
The Challenge
No Australian journalist or content team had visited Okinawa in over a year, and we had just three weeks to organise flights, itinerary, approvals, and full pre-production. With only five days on the ground, we needed to capture everything—still and motion—at pace, and tell a fresh story in a crowded market. It wasn’t just about content volume; it was about creating legacy pieces that could drive long-term destination interest.
The Solution
The Result
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