PPC Qualified Lead Attribution for RedZed Lending Solutions
RedZed Lending Solutions is a leader in self-employed residential and commercial mortgage lending. They partnered with Drake Content to gain clarity on the performance of their digital spend across Google, Facebook, and Instagram. By implementing multi-touch attribution and working closely with their internal sales and IT teams, we built a real-time Qualified Lead dashboard that connected media performance directly with CRM data. The result? More leads, better attribution, and greater confidence to scale investment in paid search and social.
The Challenge
RedZed had long struggled to justify their media spend. Without clear attribution or visibility into lead quality, increasing PPC budgets felt risky. They needed more than clicks—they needed confidence. We stepped in to test, iterate, and optimise. Together with their sales team, we developed a lead quality tracking system inside Salesforce that helped identify which keywords, creatives and campaigns were actually driving ROI. It meant every dollar could be defended—and scaled.
The Solution
The Result
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