Luxury Fitzroy Development: Digital Strategy That Drives Sales
The Challenge
How do you take one of Melbourne’s most respected developers—and their most ambitious project to date—and pivot from decades of traditional marketing into a fully integrated, digital-first strategy? That was the task with The Regent. SMA Projects needed more than ads, they needed a connected ecosystem. We started with content—because great storytelling fuels great data. From there, we built a full-funnel engine, integrating creative, media, CRM, and email automation to help sell a premium product in one of the toughest property markets in years.
The Solution
The Result
Let's Talk!
The best way for us to get to know each other is over a strong IPA or coffee. We're based in the northern suburbs of Melbourne, where there are no shortage of either. But a video call is just fine to get us started.