$1.5m+ REVENUE and 2k+ leads in 12-months FOR SEALINK SYDNEY

Sealink Sydney
Conversion Tracking

The Challenge

Generate new revenue streams and new content

Sealink Sydney is made up of legacy Sydney Harbour cruise business, Captain Cook Cruises as well as The Jackson Sydney, Starship Sydney and Starship Aqua.

We had just emerged from the ravages of the pandemic, enforced lockdowns and extreme staffing shortages.

A new vessel (The Jackson) alongside a newly acquired business (Starship Sydney) required Drake Content to build a fresh content, social and performance marketing team capable of supporting Sealink Sydney across departments.

We had to create new content fast, relaunch social channels and devise campaigns that would assist with the post COVID rebound that was expected in the hospitality and tourism market.

The Results

A new integrated digital marketing strategy and team

Alongside a dedicated in-house marketing and sales department, Drake Content assisted in driving the social and digital marketing strategy for Captain Cook Cruises, The Jackson and Starship Sydney.

A record number in attributable eComm revenue in just 12 months.

Through our fresh content production (copy, photograph & video), cross channel social community management (Facebook, Instagram, TikTok, LinkedIn), paid social campaigns and SEM PPC activity we drove millions in attributable ticket sales and 2,000 leads and enquires for private event charters.

We nurtured the older audience still inherently connected to the Captain Cook Cruises brand, while attracting a younger audience with fresh social content, offers, social and google retargeting and conversion tracking.