30k uniques & 600 new sign ups for A+ insights

A+ Insights Magazine
Digital Marketing

The Challenge

Launch a revolutionary new digital hospitality magazine on social and search.

In the aftermath of the COVID-19 pandemic and successive lockdowns, Australia's hospitality industry was on its knees. It needed reviving and avant guarde agency Right Angle Studio devised a strategy assist in shining a light on hospitality owners and operators through a robust storytelling content marketing platform. Thus, A Plus Hospitality Insights magazine was born.

But it was struggling to reach the right audience quickly.

Which is why Drake Content we're engaged to help search

The Results

New site visitors, returning site visitors and sign ups.

We helped re imagine their creative on Instagram, Facebook and Linkedin to be social-first. We also devised a strategy to heavily leverage Google's Performance Max and Display Network to attract a mass audience, while also targeting some compeitors in the market.

30K+ unique visitors in one month, with a $4k digital media spend.

We balanced our digital media spend across platforms which allowed us to maximise site visitation and time on page.

With early success, we then managed a pure lead generation campaign to sign up over 600 new subscribers from the Australian hospitality sector (owners, operators, chefs and employees).